Due to the tight competition in the business world, all business owners constantly look for successful marketing techniques to promote their business all over the world. A very popular free marketing strategy is called viral marketing.
In the next few paragraphs, we will be discussing the advantages of viral marketing and looking at the top three ways to create a buzz online.
Advantage #1: Low cost
Viral marketing operates on the basic premise of word of mouth marketing: peer-to-peer product recommendations. The internet is full of social networking sites, blogs, forums and review sites that are practically free for everyone to access, sign-up and participate at.
Use it: Marketing with social media is done by setting up an account or making a page for your business at every possible social networking site. Marketing with twitter and Facebook are the top choices because these two sites are known to have over a hundred million users on a daily basis. Visibility is the name of the game—the more visible your business is, the more it is readily accessible to the public and the easier it is for you to deliver your message to your target market. Again, set-up profiles everywhere possible, it’s free after all.
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Advantage #2: Great Reach and High Efficiency
Most effective marketing strategies make use of social media word of mouth because of its wide reach in a short period of time. The technology today makes it easy to like, share and repost photos, articles and updates about your products and services.
Use it: Once you have an update about your business, whether it is a promo, a revamp in your establishment or website, freebies or coupons, a new offer or product, posting it on Facebook or Twitter as a status update is the first step. Upload pictures to appeal to the visual senses of the web community then ask friends and family to like, repost or share. Do so politely. If your post is attractive and catchy enough, you can monitor the turnout of likes and watch it translate to sales and revenue.
Advantage #3: High credibility
One of the advantages of marketing on the web is the rapid and easy feedback system. See, it is common nowadays to whip up your phone, take pictures of daily life and let your friends and family know about it. Instant messages, tweets and status updates are the quickest ways people express their rants and raves. I’ve seen it far too many times: friends tweeting away about that sale we saw as we passed by, asking people on twitter for opinions on an outfit being tried at the dressing room, ranting about a strand of hair found on top of a pasta dish. Yes, rants and raves. The point being: people want to share what they know in an instant. And the information that come from these people are regarded as highly credible by individuals in their own networks.
Use it: Maintain your business’ credibility by constantly checking on people’s feedback and responding to them. Small thank yous for rave reviews or responding to requests and even making changes according to people’s non-so-good reactions makes your audience feel important. Part of the advantages of viral marketing is that it information spreads really fast. Why not make the buzz about your business a good one?
Keep in mind however that as all things go, there are also disadvantages that come with the advantages of viral marketing. Successful marketing entails having the good side outweigh the negative aspects.