Joshua See

Legitimate Work for Stay at Home Moms – Top 3 Businesses to Start Online

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Centuries ago, the trend around the world was for fathers to take on the provider role while mothers take care of the family and run the household. With the changing times, women have now become more career oriented, not just because of the push for gender equality but also because of the rising cost of living. Nowadays, it is simply not sufficient to have one sole person earning for an entire family.

There are mothers who choose to work for the family and hire caregivers for their children instead. However, there are still mothers who prefer to be there and personally care for their children and run their households. These mothers who prefer to stay at home obviously lack the time for a formal job. These mothers are in constant search of easy ways to make money without having to leave the confines of their homes. With the emergence of the best careers for stay at home moms, it is now possible to attain the goal of being at home moms while generating income.

Stay at home moms desperate to earn a living are likely to fall prey to online scams and quickly lose money instead of earning it. Despite the presence of these scams, there are sure-fire and  legitimate work for stay at home moms.

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Here are top three businesses to start online:

1)Blogging – The internet is such a rich source of information. People around the world go online everyday in search of anything and everything they would like to know about. Stay at home moms can benefit from the internet by creating blogs about specific interests that cater to parents and families such parenting, child-rearing, searching for schools, activities for children, family travel and much more. Other moms are continuously searching for ideas on how to be a stay at home mom as well as product reviews, relationship and financial advice; and the most credible source of information is going through similar experiences.
Creating a blog is simple, accessible and free. Income at home from blogging can be earned through ads, paid guest blogging, and even gift certificates from establishments should the blog establish quite a popularity.

2)Online Selling – Talks from work at home forums have pointed out to selling items online as one of the best income ideas for stay at home moms. Items found at home, whether used or brand new can be sold through various online selling sites. Setting up a store on ebay, multiply, facebook, etc are also very easy and costs little to none.

3)Outsourced writing, transcribing, editing, etc. – Outsourcing is also becoming a fast growing business in the internet today. Online writing, product reviews, transcribing, typing, translation and more are available for stay at home moms. Qualifications for these jobs are reasonable and payments are made through reliable channels such as PayPal and Xoom. The more skills a stay at home mom has, the more jobs she can offer online, without having to leave the house.

These are just three best jobs for stay at home moms, there are more out there. As they say, necessity is the mother of all inventions and we all know that mothers are best at thinking up new ways for their own families and needs. Moms have to remember to check the facts though, as there are also work at home jobs scams out there. These three ideas presented are guaranteed legitimate work and are backed by personal success stories from stay at home parents. As in all kinds of work, perseverance and patience is key for work from home success.

Next, if you are looking for legitimate ways to make money from home, you might want to check this out.

Television Advertising on The Internet – How Can Businesses React to the Shift in Consumer’s Behavior?

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The internet is major source of information these days. A large part of today’s global population is hooked on the internet and get their daily dose of important news, gossip, shows, downloads and other updates online. The internet is accessible from a wide variety of devices including mobile phones and tablets; and it is this convenience that makes people opt to rely on the internet rather than any older forms of media.

The change in the public’s behaviour has shifted the trend towards television advertising on the internet. Businesses are now more open to the idea of using the worldwide web to broadcast tv commercials and widely advertise on the internet.

Advertising media planning entails careful consideration of available forms of media (e.g. radio, television, newspapers and magazines, internet) vis a vis available resources for media spending. So what makes online media advertising a very sensible choice for tv advertising agencies? Here are a few reasons:

•    Advertising on the internet provides a greater range – The internet spans the globe and provides a constant flow of audiences around the clock. People are constantly looking at videos, checking into social networking sites, searching for goods and services and much more. The target market is available in different parts of the world and they are all targeted at once through the internet, rather than finding specific stations and publications to cater to a particular area.

•    Internet commercials are more concise and  seemingly unavoidable – TV commercials are known to be lengthy and sometimes disruptive, making it easy for viewers to quickly switch channels during commercial breaks. Television ads on the internet on the other hand, are unavoidable because they are either banners or commercials before a show on the internet begins.

•    Internet advertising is targeted – A company with a specific market in mind may put up online commercials to reach a specific audience. TV commercials geared towards certain topics of interest can be placed in websites of similar categories to ensure that they reach people that will be interested in the item or service being sold.

•    Advertising on the internet can be cheaper –  Internet advertising has lower entry level fees. Much of the internet advertising companies offer rates depending on the size, length and positioning of the ad. And because of the targeted nature of online advertising, it is easier to check the effectiveness of the tv advertisements on the internet.

When the television was invented centuries ago, people didn’t think it would be this contagious. Now the internet is following suit. Advertising has to move with the rapid changes in technology to ensure that the market stays abreast with the newest offers and trends. Using the internet for television ads will make sure more people get the message and the revenues will keep coming in.

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Situation Analysis for Marketing Plans – 4 Important Factors That Determine Success

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Situation Analysis is a major pillar in making an effective marketing plan outline. The marketing business makes use of situation analysis to look at the internal and external factors affecting the business situation.

Situation Analysis for Marketing Plans is unique in such a way that it carefully looks at the 5 C’s or crucial aspects of marketing:

Company – these are internal factors such as philosophies, business goals, product time line, advertising strategies, offers, administration and staff

Collaborators or partners – these * suppliers, distributors and alliances that help the company operate on a daily basis

Customers – this is the target market that fuels the company’s goals

Competitors – knowledge of how competitors operate is essential in boosting the company’s marketing strategies such as advertising and product positioning

Climate or environment – these include cultural, societal and economic factors, government policies and current trends to name a few

The 4 important factors that determine success can be summarized in this example S.W.O.T. analysis marketing plan that takes into consideration the 5 C’s previously discussed:

1.    Strengths
•    What are the strengths of the company?
•    Can the company be proud of its staff?
•    Has the company been awarded for a certain service or product?
•    What are the strong points of the company according to the consumers and the sales or service statistics?
•    How strong is the company’s presence in the market?
•    Does the company affect the current trends in its field of concentration?

2.    Weaknesses
•    What is the company lacking in terms of achieving the business goals?
•    Are there personnel factors that affect the overall performance of the company?
•    Are there conflicts of interests between collaborators?

3.    Opportunities
•    How can the company’s performance be improved to be at par if not better than that of the top competitor’s?
•    What are the suggestions from consumers?
•    What are the current trends in advertising and marketing?
•    How can the rapidly advancing technology be used to boost sales and visibility?
•    How can the company expand its collaborations and partnerships?
•    Does the company make sure that it stays within reasonable competitive advantage in terms of offers to collaborators, workers and consumers?

4.    Threats
•    Does the competitor make use of more up-to-date marketing strategies?
•    Does the company’s product or service cater to the ever-changing needs and wants of consumers?
•    Does the company ensure that all staff members are on the same page in terms of what the company stands for?
•    Are there government policies, existing or pending that could affect how the company operates?

Given above is just a sample of a situation analysis plan for marketing. Use of the SWOT analysis and consideration for the 5 C’s are effective tools in maintaining a system of check and balance in companies. Situation analysis has long been employed to ensure that everyone in the company stays on track on the road to achieving the company’s business goals.

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Corporate Identity Branding – Top 3 Methods Online!

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Corporate identity refers to the specific character that a company is aiming to put across the target market in order to attain certain business objectives. This character or personality may directly convey or subliminally imply the company’s mission, vision and philosophy through corporate identity branding.

The corporate identity branding simply means appealing to the target market’s senses for them to feel a sense of ownership of the product or company and connection to the philosophy it embodies. It is often viewed as having three major components:

•    Corporate design (logos, taglines, corporate colors, etc)
•    Corporate communication (information, advertising, public relations)
•    Corporate values (internal values and norms)

These components also apply to corporate identity branding using the worldwide web. Since the internet is more visual and auditory than tactile, maximizing the corporate design and corporate communication are the top priorities in effective corporate identity branding.

The top three methods to establish a strong corporate identity online are:

1.    Brand definition – Having a clear mission and vision statement is the first step in planning how a company is to be portrayed. Choosing a specific target market, identifying their needs and wants comes in second. Combining these two answers the question “What is the company all about?”.

2.    Logos, taglines or advertising slogans – Company logos usually come with taglines or advertising slogans to capture the attention and curiosity of the audience.  The most effective logos are the simplest ones, just enough to strike attention and be retained in the memory. Usual logo designs do not have abstract patterns and mix of complicated colors. Common sense would dictate that for any branding to be effective, they need not be confusing. In the same way, taglines are typically short and catchy, for easy retention. Consistency in color schemes and fonts also play an important part in making the audience remember better.

3.    Brand management and online brand marketing – Corporations make use of a myriad of cost-efficient online marketing strategies available today. These include search engine optimization, social media marketing, keyword research and much more. The goal is to build visibility while establishing reliability and good reputation in the online community. A company website which states the abovementioned inclusions in brand definition, has logos and taglines together with necessary contact information and welcomes client feedback is a good springboard for online brand marketing. Careful planning on how to utilize the search engines and social media to the advantage of the company creates more visibility and possibly drives traffic to the company’s website and generate revenues as well.

Corporate identity branding takes ample planning, consistent execution and follow through to make sure that the company’s set business goals are achieved and the target market is satisfied with the delivery goods and services.

Now you know the importance of  identity and branding for your business, to brand your business effectively, learn the 5 Ways to Turbocharge Your Branding by signing up to get our free invitation to the next online seminar!

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Direct Selling Network Marketing Consultant – Top 3 Ways to Recruit Online

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Direct selling has been a popular method of getting products across for the past century. The ease of access and convenience of getting to know products first hand from direct sellers has kept consumers interested in acquiring products from direct sellers. Statistics from the World Federation of Direct Selling Associations (WFDSA) state that US$114 Billion was generated in retail sales in the year 2007 alone, indicating that there is indeed ample profit in being a direct selling marketing consultant. Also, the United States Direct Selling Association (DSA) reported that 55% of American adults has purchased through direct selling at some point in their lives, pointing to the stability of the target market.

Direct sales also offers opportunities for financial growth aside from having personal contact with consumers. Recruiting direct selling network marketing consultants can surely boost income. There are so many ways to come up with a team, especially with the use of today’s media.

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Here are top three ways to recruit online:

1.    Social Networking – Many success stories of recruitment talk about the use of social networking sites such as Facebook. Simple ways such as creating a page for your career, tagging friends in product pictures, sharing fun stories on how to earn money through direct sales somehow entice the general public to get involved or become a direct selling network marketing consultant too. Since social networks like Facebook allow others to like and re-post, your content can get viral, your team could get bigger, and your target market could get larger—all for no extra monetary cost!

2.    Blogging, Videos and Podcasts – An online journal that chronicles your adventures as a direct sales consultant is another effective way to get others interested in the career. Describing your adventures, successes and gains together with tips and tricks on how to go about the business are some ways a blog can be useful to recruit people into direct selling. Including videos and podcasts keep your blog interesting and interactive as well. Make sure your blog is open to feedback from happy clients and leave contact information so that people interested in following your footsteps can easily reach you. The video and podcast is a bonus!

3.    Helpful Content, Guest blogging, Community Threads – Publishing helpful content in other people’s blogs, networks such as Linked In and commenting in community forums does wonders for visibility. The more visible you are, the easier for your target market to remember and for your potential direct sales team to get in touch with you. Also, having access to these sites allow you to screen the candidates for your team—perhaps the ones that have best people skills, who communicate well and are eager to work would make the cut?

These are just three of the best ways to recruit a team online; using the internet as a medium to enlarge your business and establish a network is easy and can be a lot of fun. Remember however, to be careful in maintaining the image that your product is speaking for. Spamming, over-tagging and ranting online are total turn-offs to your potential direct sales team. The key is striking a good balance between stating the facts and plugging in the myriad of interesting possibilities brought about by direct sales marketing.

Next, if you are looking for ways to recruit downline or find difficulties in convincing them to join your team, you might want to look at this.

What Franchise is the Fastest Growing in America – Top 3 Businesses Under $20K

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A lot of people in the United States are interested in building their own businesses, but are afraid to venture into this area because of the amount of uncertainty that is involved.  This is understandable, since building a business will involve a lot of risk.  However, it can be avoided by picking a known business and then franchising it.  This method will help you, the business owner, avoid the testing phase of the new business since the name involved would already be known in other parts of the country.  The only concern with this path for building a business would be in the identifying what franchise is the fastest growing in America.  Once the names are identified, then you can choose which among them you can use to build your business.

Below is a compiled list to help you identify what franchise is the fastest growing in America which require less than $50,000 for start-up costs:

1)    Stratus Building Solutions – a business started in 2004, this is in the commercial cleaning niche of the franchise market.  It provides small and large scale cleaning solutions and is now in the international level for franchising.  From the time that it entered the market, it has risen through the ranks to become the fastest growing franchise in the US.  You can have this business functioning out of your own home for a little less than $4,000.

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2)    Jan-Pro Franchising International – another commercial cleaning business, this was established a few years earlier than the aforementioned company.  Founded in 1991 and franchised in 1992, the franchise continued to grow as the original business started focusing on the marketing side.  To make sure that the name of the business is taken care of, a week long training on-site is provided with the franchise, as well as four weeks at the site of the business.  Newsletters are sent and regular meetings are held to ensure that all businesses are doing well.  All this comes with a minimum investment of under $3,500.

3)    CleanNet USA Inc. – A long time player in the local scene, CleanNet has been providing cleaning services for commercial and industrial clients since 1988.  The only difference in the contract of this company is that the owner may be allowed to leave the business in the hands of a different person.  This is why only 90% of all owners of these stores are operating the business themselves.  All those who decide to run a shop under this name get support through regional advertising as well as open phone lines and field evaluations.  The minimum investment for this business is around $3,000.

These are the top three fastest growing franchises in the United States today.  There are others that also hold a lot of promise, such as Subway.  However, that particular business would require more than $70,000 as an initial investment.  Still, you can see which would be appealing to you, then consider if you have enough in order to provide the required capital.  One option that you can take is start small, then save for the bigger businesses in the future.  Before jumping in to any business though, always remember it would be best to know what franchise is the fastest growing in America, and then base your decision to invest on the list that you find.

Next, if you happen to live in UK and are looking to start a cleaning business, you might want to take a look by click here.