Direct selling has been a popular method of getting products across for the past century. The ease of access and convenience of getting to know products first hand from direct sellers has kept consumers interested in acquiring products from direct sellers. Statistics from the World Federation of Direct Selling Associations (WFDSA) state that US$114 Billion was generated in retail sales in the year 2007 alone, indicating that there is indeed ample profit in being a direct selling marketing consultant. Also, the United States Direct Selling Association (DSA) reported that 55% of American adults has purchased through direct selling at some point in their lives, pointing to the stability of the target market.
Direct sales also offers opportunities for financial growth aside from having personal contact with consumers. Recruiting direct selling network marketing consultants can surely boost income. There are so many ways to come up with a team, especially with the use of today’s media.
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Here are top three ways to recruit online:
1. Social Networking – Many success stories of recruitment talk about the use of social networking sites such as Facebook. Simple ways such as creating a page for your career, tagging friends in product pictures, sharing fun stories on how to earn money through direct sales somehow entice the general public to get involved or become a direct selling network marketing consultant too. Since social networks like Facebook allow others to like and re-post, your content can get viral, your team could get bigger, and your target market could get larger—all for no extra monetary cost!
2. Blogging, Videos and Podcasts – An online journal that chronicles your adventures as a direct sales consultant is another effective way to get others interested in the career. Describing your adventures, successes and gains together with tips and tricks on how to go about the business are some ways a blog can be useful to recruit people into direct selling. Including videos and podcasts keep your blog interesting and interactive as well. Make sure your blog is open to feedback from happy clients and leave contact information so that people interested in following your footsteps can easily reach you. The video and podcast is a bonus!
3. Helpful Content, Guest blogging, Community Threads – Publishing helpful content in other people’s blogs, networks such as Linked In and commenting in community forums does wonders for visibility. The more visible you are, the easier for your target market to remember and for your potential direct sales team to get in touch with you. Also, having access to these sites allow you to screen the candidates for your team—perhaps the ones that have best people skills, who communicate well and are eager to work would make the cut?
These are just three of the best ways to recruit a team online; using the internet as a medium to enlarge your business and establish a network is easy and can be a lot of fun. Remember however, to be careful in maintaining the image that your product is speaking for. Spamming, over-tagging and ranting online are total turn-offs to your potential direct sales team. The key is striking a good balance between stating the facts and plugging in the myriad of interesting possibilities brought about by direct sales marketing.