Attracting consumers and keeping them interested entails imagination and creativity. Marketing on a small budget is pretty tricky nowadays since the public wants to know more before shelling out for a product. Low to no cost marketing plans would normally include direct marketing strategies and guerrilla marketing ideas. But sometimes, even these two seem counter-intuitive to the goal of being cost-efficient because they can use up so much time and manpower.
The internet is a tool that can be harnessed to solve your low budget marketing woes.
Because it is used all over the world, the internet can be a very easy yet powerful way to reach your desired audience. There are plenty of low cost marketing ideas lurking around the internet, waiting to be put to good use.
Here are 3 effective strategies online:
1. Special ‘Today Only’ Offer
The next time you send out an email to your clients or post an ad online, do not forget to include a special ‘today only’ offer. Why does this work? As in direct marketing, ads on television and other media, people are attracted to the sense of urgency of the limited time offer.
Check your marketing budget or marketing objectives to know which products and/or services you can offer for these particular situations.
The blogosphere is a highly populated area of the worldwide web. It is rich in information about almost anything under the sun. Blogs should really be a part of your list of low to no cost marketing plans because they are free and easy to make!
Why not blog about your business and offer suggestions of reading materials related to your work? Your blog doesn’t have to be wordy or nerdy. Posting lots of pictures and offering link exchanges and making use of search engine optimization could help your blog rank up search engines too. The higher your rank, the more visible you are. More visibility means your business marketing strategy is working well and it’s easier for you to reach your target market.
3. Social Networking
Utilizing social networking sites is a highly recommended business marketing idea. Posting on Facebook, Twitter and other popular sites such as YouTube makes it easier for your target audience to find you. Making your details available on these sites also gives your clients the ability to leave feedback and suggestions which is essential to market research.
These are just three low to no cost marketing plans to give your small business a boost. Once these strategies generate results and give you much needed revenues, you may move on expanding your marketing plans without forgetting what you’ve learned along the road of scrimping and cost efficient marketing— how to budget!