Online Marketing

Success in Viral Marketing – 3 Steps to Harness The Power of Social Media

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Success in viral marketing is best exemplified by the massive hit Angry Birds. What started out as a mobile application about poultry and pigs is now one of the most viral games throughout the globe!

Rovio released the Angry Birds app to be played in different social mobile platforms. It turned out to be a flop at first but when Apple featured it as a game of the week in UK, it started a viral social media campaign. The Angry Birds franchise is now worth about £760 million thanks to successful viral marketing and social media. Achieving such a feat as that of Angry Birds is not impossible. Here are just 3 steps to harness the power of social media:

1. See it to believe it

When Apple agreed to feature Angry Birds, Rovio came up with a YouTube video trailer of the mobile app with the goal of attracting interest. From being in the 600th in the game apps chart, Angry Birds jumped to 1st.

Remember the cliché “picture paints a thousand words”? Well, it operates on the premise that humans are very visual creatures. If one still photograph paints a thousand words, imagine the many messages a single video can send! YouTube is truly one viral media source!

Putting up a high quality video on YouTube or Tweeting a very interesting (read: catchy) photo are just two guerilla marketing ideas you can try. It’s all about out of the box ideas that are so unbelievable, people would want to learn more!

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2. The gift of sharing

Success in viral marketing happens when people share things without actually getting paid to do it. How useful are those tiny Facebook share and like buttons and that retweet button, right? Never underestimate the power of word of mouth marketing. As long as your output for step #1 is creative enough, it has every possibility to emerge as viral advertising.

You may want to take advantage of sending viral emails with promos too! After all, who wouldn’t want to share freebies and discounts to friends and family?

3. Put it all together

Integrating social media is probably the best marketing strategy. Viral campaigns exist when they are visible in all forms of media. It is simply not enough to make use of just one social networking site or single form of viral promotion. Make full-blown invasion of social media your goal. Angry Birds rose to such fame because it was found on YouTube, talked about in all social networking sites and available in mobile phones.

Success in viral marketing may not be something that happens overnight but it is clearly achievable.

Next, if you are planning to start a viral marketing campaign and looking for tools to speed things up a little, you want to look at this.

Prudential Retirement Fund – Free Ways to Market Your Financial Products

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It happens to be quite common for any person to think of their retirement and view it as a pleasant encounter. After all, they have happened to be striving all their lives. During their pension, they simply wish nothing but the best things that life can easily give to them. This is why there are several that invest their hard earned money in their Prudential Retirement Fund. By doing this, they can conserve their cash for their pension.

Statistic has shown that there is a sign of greying population, you can be certain that there is a huge market out there. If you plan on selling this specific retirement plan, you will not have a difficult time looking for customers since most people will want some plan for their future. It would also saves you a ton of effort explaining why is there a need for a pension plan. This happens to be a fantastic way you can earn money and help other folks at the same time.

So, you now have the perfect product that people are looking for, but how would these people know you have got such product? How would they know you are the person they should be looking for when they want to invest in Prudential Retirement Fund? Where can they find you?

By now you might have realize that you need to have some sort of marketing for yourself out there… But where can you promote yourself? Marketing campaign is often associated with high cost, you might not want to spend too much before you made you first sales…I guess you will want to market your business in area where it is low cost and to the highly targeted audience. Where can you find such place to advertise?

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Let me spill the beans…there are tens of thousands of people searching for more information on “retirement fund” everyday. There are many prospects looking for products just like what you are offering. You want to build up your online presences in order to let them find you. Where can you start?

1) Set up your own blog – A blog is a website you can put a bunch of information in, you want to have articles providing answers to different topics that prospects are searching for. You want to do some research on the phrases before you decide which topic to write. You can start your blog by signing up at blogger.

2) Post videos – There are a huge number of internet users who prefers to watch videos instead of reading articles. Create videos based on the topics you have made the research for your blog post to cater to this group of user. You can post you videos in You-Tube.

3) Use article marketing – Post articles in various article directories, there are a lot of web users who make searches in these articles directories, you don’t want to miss them. One of the biggest article directories is Ezine Articles.

4) Give out some nice freebies – You want give away something valuable by letting viewers leave their contact details at your website. So that you can continue to keep them updated on any news related to your marketing on Prudential Retirement Fund.

The methods I have just listed above are the best free ways to market in the internet, the content you put up will continue to work for you almost forever. And opening an account is free too! What are you waiting for…

Advantages of Viral Marketing – Top 3 Ways to Create A Buzz Online

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Due to the tight competition in the business world, all business owners constantly look for successful marketing techniques to promote their business all over the world. A very popular free marketing strategy is called viral marketing.

In the next few paragraphs, we will be discussing the advantages of viral marketing and looking at the top three ways to create a buzz online.

Advantage #1: Low cost

Viral marketing operates on the basic premise of word of mouth marketing: peer-to-peer product recommendations. The internet is full of social networking sites, blogs, forums and review sites that are practically free for everyone to access, sign-up and participate at.

Use it: Marketing with social media is done by setting up an account or making a page for your business at every possible social networking site. Marketing with twitter and Facebook are the top choices because these two sites are known to have over a hundred million users on a daily basis.  Visibility is the name of the game—the more visible your business is, the more it is readily accessible to the public and the easier it is for you to deliver your message to your target market. Again, set-up profiles everywhere possible, it’s free after all.

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Advantage #2: Great Reach and High Efficiency

Most effective marketing strategies make use of social media word of mouth because of its wide reach in a short period of time. The technology today makes it easy to like, share and repost photos, articles and updates about your products and services.

Use it: Once you have an update about your business, whether it is a promo, a revamp in your establishment or website, freebies or coupons, a new offer or product, posting it on Facebook or Twitter as a status update is the first step. Upload pictures to appeal to the visual senses of the web community then ask friends and family to like, repost or share. Do so politely. If your post is attractive and catchy enough, you can monitor the turnout of likes and watch it translate to sales and revenue.

Advantage #3: High credibility

One of the advantages of marketing on the web is the rapid and easy feedback system. See, it is common nowadays to whip up your phone, take pictures of daily life and let your friends and family know about it. Instant messages, tweets and status updates are the quickest ways people express their rants and raves. I’ve seen it far too many times: friends tweeting away about that sale we saw as we passed by, asking people on twitter for opinions on an outfit being tried at the dressing room, ranting about a strand of hair found on top of a pasta dish. Yes, rants and raves. The point being: people want to share what they know in an instant. And the information that come from these people are regarded as highly credible by individuals in their own networks.

Use it: Maintain your business’ credibility by constantly checking on people’s feedback and responding to them. Small thank yous for rave reviews or responding to requests and even making changes according to people’s non-so-good reactions makes your audience feel important. Part of the advantages of viral marketing is that it information spreads really fast. Why not make the buzz about your business a good one?

Keep in mind however that as all things go, there are also disadvantages that come with the advantages of viral marketing. Successful marketing entails having the good side outweigh the negative aspects.

Next, if you are looking at how to start a viral marketing campaign, you want to check out this tool, it might help you save some time.

How Does Viral Marketing Work – Top 4 Secrets to Success!

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Viral marketing comes from the concept of the sinister virus: one that secretly creeps, transfers, makes use of resources until it is fully alive and winning by exponentially increasing its power. It is a marketing technique that is also sometimes called viral advertising, word of mouth marketing campaign or network marketing.
Creating a buzz online to help your business may seem like an expert’s job. Questions like” how does the internet work for my business?”, “What is seo and how does it work?” and “ how does viral marketing work?” always come to mind.
Well, we’ll discuss all that and let you in on the top 4 secrets to success!

Does viral marketing work? Definitely. It is time consuming, entails careful planning but generates income and great results!

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Here are basic elements or secrets that experts use in making viral advertisements and generating viral traffic:

1. Power of freebies
Free is probably the most powerful word in the marketing world. After all, who could resist something that doesn’t cost a cent?
The trick is giving away a product or service as a part of a promo or using what is commonly known as “delay of gratification”. Say, availability of a free downloadable trial version to entice customers to get a pro version with more perks. There may not be any income from giving away today but once people rave about the trial version, there will be an increase in demand of the real thing!

2. Effortless transferability  
Basic premise: Viruses only spread if they’re easy to transmit.
Viral networking happens when people can easily spread the word about your business, sometimes without even consciously doing so. E-mail, software downloads, websites, graphics and links are some of the easiest to transmit and replicate. From a marketing point of view, the simplest and shortest message works best. Something like hotmail’s “Get your private, free email at hotmail.com.” is a classic because it is brief, concise, informative and found at the end of every email message that people forward or reply to. Effortless, wouldn’t you agree?

3. Use of common human motivations
People desire to belong, be social, popular and more. Knowledge of these drives of human beings widely help in viral marketing. Take SEO or search engine optimization for example, websites want to be at the top rank of search engine sites to increase visibility, popularity and income. SEO works by feeding on widely searched keywords and incorporating them in websites to make some ideas and contents trend and go viral. Another example is the blogosphere which caters to people who desire for their opinions to be heard. Blogs can propel a business through word of mouth advertising on the internet, whether the bloggers are paid  to do so or not.

4. Taking advantage of existing networks and resources
Experts in the social sciences would tell us that each person has a network of about 8 to 12 close friends, family and associates. This is what fuels today’s social networking sites.  How does viral marketing work in these sites? Put your message across. It might be as simple as a link on Facebook or as complex as an affiliate program with other networks—the thing is, as long as it’s on a network, it’s bound to work.

The answer to how does viral marketing work doesn’t just lie on these 4 secrets we’ve shared with you. Information on the internet rapidly changes and nowadays, novelty is the name of the game. To keep your business afloat in terms of viral marketing, employing these secrets and keeping a list of creative and fresh ideas always help.

Social Media Marketing for Restaurants – How to Make Tuesday The Busiest Night of The Week!

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What is the common factor between social media and the hospitality industry? The answer is pretty obvious: being social and interacting. We go to restaurants, bars and entertainment districts to be with friends. The power of social media marketing comes from connecting people’s need to interact with products and services that companies have to offer.
Effective social media marketing can increase traffic, create brand awareness and customer loyalty. Social media sites like Facebook and Twitter allow you to engage existing customers, introduce specials and new menu items as well as gain feedback.
Marketing your restaurant properly can even turn the slowest night into a blast!

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Here are ways you can make use of social media marketing for restaurants to make Tuesday night the busiest night of the week:

1. “Tuesday only” promos, items, events or contests
Think up a clever promo, menu item, even or contest and post a printable ticket or coupon in your Facebook page. Something like a discount for groups or special dessert for couples could work! Social media marketing for restaurants is all about being social—so think about factors that attract groups. Increase excitement by putting all these offers on your social network.

2. Attractive and active social media profile
You can do this personally or hire a social media marketing manager to monitor your restaurant’s social media branding and social media advertising, but the point is, make your profile as attractive and interactive as possible. Encourage feedback and insight on your service, menu and events by having a direct dialogue with your customers and patrons through exchange of comments and tweets. Customers like the feeling that they are recognized and their voices are heard! With your customers’ permission, you may also post Tuesday event (and more) pictures of them and tag away. Nothing says your restaurant is great than pictures of your patrons having a good time!

3. Brand ambassadors
Having employees that believe in the integrity of your restaurant’s products and services is a great thing. But what’s even greater is having these employees as brand ambassadors to spread the word about your restaurant! Your employees most likely have their own social media accounts and are perfect for your social media marketing campaign. Promoting your events, menu items and specials through their own networks could start a possible viral marketing and increase your customers for Tuesday and all other nights!

Social media marketing for restaurants generates revenue but there is no denying that it takes time and effort. But the use of the internet and social networking sites for marketing is now a fact that restaurants can benefit from. Why not try these tips? After all, these ways are virtually free!

Next, to learn more about how to let customers hunt your restaurant down for your signature offerings instead of you going around chasing them to fill up your empty seats, attend an online seminar

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How to Start a Wedding House Business – 3 Great Strategies to Market Online!

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The wedding business is an excellent and profitable field to get into since couples are always on the look-out for budget wedding planning, wedding planning guides and ways on how to plan a wedding.
Starting a wedding house business is perfect for those who have a passion for fashion, great eye for details and have a creative vision for weddings. A wedding house is literally a wedding shop or a one-stop-bridal-shop; complete with all the essentials for a bride’s dream come true.
How to start a wedding house business also entails knowing about smart marketing strategies. What good is having a wedding house if it is difficult for clients to know that your business exists?
Research done by Google shows that 70% of Americans look for product reviews before making a purchase and 79% use smartphone to help with shopping. These numbers point to the wide use of the internet to attract consumers, encourage them to buy and keep them coming back. Clearly, marketing your wedding house business through the worldwide web is the way to go.

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Here are 3 great strategies to market online:

1. Provide answers for people’s questions
People type in questions on those search engines a lot. Learning about the questions people are asking related to your business is very important. Whether it is “Where can I find affordable wedding planning?” or “How do you plan a wedding online?”, questions from consumers help you make entries that will improve your website and marketing pitch.
Consumers want to know details about your products and services and rave reviews from your past clients before they’d want to know about how much they are going to save if they pick you over another provider.
Look are using Google Trends and Insights for Search to show details or searches specifically related to your business.

2. Add flair through videos
Providing visual stimulus through videos is another answer to how to start a wedding house business. Did you know that the second-most-used search box in the world is that one in YouTube?
Putting up samples of the videos you made as a part of your wedding video business or posting a creative tutorial on planning an outdoor wedding drives people to want to learn more about your business. These videos can be anything from high-end productions to simple camera phone video.
Videos are very easy to share through email, social networks, blogs and other web pages—the more people share and like your video, the more visible you are to your target market market!

3. Make your website content mobile friendly
More and more people are using internet capable mobile phones. Why not think about investing in mobile apps or ads that could help raise awareness of your business?
Try looking up your website using your mobile phone and see if your content is mobile-friendly. Are the pictures of the dresses and cakes too small or too large in the mobile display? Should you invest in having your site modified so it’ll be more pleasing to the mobile users? Should you use device targeting to gain the results you need? There are plenty of ways to optimize your content so that more of your audience will get to appreciate your wedding business.

How to start a wedding house business is a mix of having the right contacts for your suppliers, providing information to your possible clients and keeping an effective marketing plan.

Next, if you are looking to learn more about the trade in order to kick start your wedding business, you might check out this information.