If you are running a retail center, then it is advisable for you to look for retail center marketing ideas that are guaranteed to bring customers to your doorstep. Create a marketing plan that appeals to your potential customers that can reach them in places where they usually spend money and time shopping. It is also essential for you to figure out those events that capture the attention of most families, appeal to the wallets and buying styles of the public. The following marketing ideas are among those that can help your retail center survive:
You will benefit so much when you know how to choose and use what you can get from new product marketing tools. Using the right new tools will increase your business productivity, profitability, and speed up your return of investment. Here is a primer.
The Need for New Tools
Considering how dynamic the internet is as a huge marketplace, your tools can either become obsolete or stay relevant. Some tools need updating and upgrading while others become obsolete. You cannot just run your business profitably without using some of the most effective online sales tools and product marketing tools. In fact, their procurement and use form part of a marketing business plans.
You will certainly appreciate the need for new tools when you understand how they can benefit your business. The benefits are great when you are able to choose the tools most appropriate for your needs and requirements. Tools working smarter can double your productivity and profitability in less time resulting to a quick return of your investment.
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What the Tools Can Do
The main benefit of using new product marketing tools is it increases your business efficiency by automating the process. As a result, you get the work completed in less time and with higher accuracy increasing your productivity. When you increase your productivity by maximizing the use of your resources such as time, energy, and money, you also increase your profitability.
Since using these tools empower your business to become efficient and therefore save resources, you can pass on the savings to your customers in terms of exciting promo items and products low prices. In turn, your business will benefit from stronger customer relationship and loyalty. You will be able to build goodwill among your existing customers, and stimulate the interests of potential customers, both of which can determine how successful your business can be.
How to Benefit from New Tools
First, you should choose tools that are relevant to your product marketing online that could give your business the best customers boost. For instance, if you are running a business that sells your own products, you can find new tools that will empower you to come up with customized logo products. Marketing your business with a cool customized logo will increase brand awareness among consumers, and with your other strategies in place, this can lead to more revenues for your business.
Use these new tools to get the most from social media marketing. You must be aware of how powerful and influential the social media can be to generate leads and boost online conversion. You can launch viral marketing campaigns and enjoy the benefits of high viral marketing ROI. The majority of the marketing campaigns that have gone viral prove to help increase online conversion rates.
Launch relevant email marketing campaigns with the right tools. It is one method where you can enjoy effective online sales. Email marketing redefine gives a new twist to the time tested and proven internet marketing strategy, where your business gets to benefit from a low cost method to increase your revenues and profits.
If you wish to maximize your gains from new product marketing tools, consider enlisting the services of business plans consultant, or consult with marketing licensing experts as they will be able to help you get the most value from your tools in speeding up your ROI.
Competition for memberships is becoming stronger as the number of health clubs increases but these marketing ideas for a health club can give you the edge. With more and more people becoming interested in healthy lifestyles, there has never been a better time to expand your membership listings through online marketing and have a successful health club. Young health buffs also spend an increasing amount of time online surfing and logging in to social media sites, providing an unparalleled opportunity for you to reach them and promote your gym.
One of the most basic marketing ideas for a health club is the need for a website to publicize the club. The website should include all the important information about the gym, such as what equipment is available and where it is located, as well as pictures of the facilities. In addition, you should have contact information such as landline and mobile phone numbers as well as email addresses so that potential members can reach you easily. It is also very important to stress the qualifications of the people running the health club as it will strengthen the credibility of the club and make people more likely to sign up. The URL of the site should appear prominently on offline marketing materials such as print and radio ads as well as your business cards.
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After you have set up the site, or if you already have an existing site, you should make it search engine-friendly by using keywords in the web pages. These keywords are what search engines use to determine how relevant a particular site is to a search. When choosing a keyword, try thinking like potential members and consider what search terms they would use when looking for a health club. For example, if you are located in the Boston area, you can try targeting for health club in Boston . You can also use online keyword tools to get keyword suggestions. Once you have a relevant keyword, sprinkle it on your home page and various other web pages, particularly on the title, the first sentence of articles and in the last paragraph.
Placing useful content on your site is one of the most essential marketing ideas for a health club, since it will help drive traffic to your site that you can convert to members. The content should be keyword rich and provide information that visitors can actually use, such as fitness tips, exercise advice and so forth. Moreover, it should also be regularly renewed since fresh content will give people a reason to make return visits to your site and will help build customer loyalty.
Social media marketing is one of the best marketing ideas for a health club, since most of your clientele are likely on Facebook or Twitter. Post the content on your Facebook wall, for example, with a link back to your home site. You should also encourage members who find your content particularly useful to share it with their own networks, but make sure that a backlink is included. And you can share content through social sharing sites such as Digg and Reddit to further boost your reach and attract prospects.
Success in viral marketing is best exemplified by the massive hit Angry Birds. What started out as a mobile application about poultry and pigs is now one of the most viral games throughout the globe!
Rovio released the Angry Birds app to be played in different social mobile platforms. It turned out to be a flop at first but when Apple featured it as a game of the week in UK, it started a viral social media campaign. The Angry Birds franchise is now worth about £760 million thanks to successful viral marketing and social media. Achieving such a feat as that of Angry Birds is not impossible. Here are just 3 steps to harness the power of social media:
1. See it to believe it
When Apple agreed to feature Angry Birds, Rovio came up with a YouTube video trailer of the mobile app with the goal of attracting interest. From being in the 600th in the game apps chart, Angry Birds jumped to 1st.
Remember the cliché “picture paints a thousand words”? Well, it operates on the premise that humans are very visual creatures. If one still photograph paints a thousand words, imagine the many messages a single video can send! YouTube is truly one viral media source!
Putting up a high quality video on YouTube or Tweeting a very interesting (read: catchy) photo are just two guerilla marketing ideas you can try. It’s all about out of the box ideas that are so unbelievable, people would want to learn more!
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2. The gift of sharing
Success in viral marketing happens when people share things without actually getting paid to do it. How useful are those tiny Facebook share and like buttons and that retweet button, right? Never underestimate the power of word of mouth marketing. As long as your output for step #1 is creative enough, it has every possibility to emerge as viral advertising.
You may want to take advantage of sending viral emails with promos too! After all, who wouldn’t want to share freebies and discounts to friends and family?
3. Put it all together
Integrating social media is probably the best marketing strategy. Viral campaigns exist when they are visible in all forms of media. It is simply not enough to make use of just one social networking site or single form of viral promotion. Make full-blown invasion of social media your goal. Angry Birds rose to such fame because it was found on YouTube, talked about in all social networking sites and available in mobile phones.
Success in viral marketing may not be something that happens overnight but it is clearly achievable.
What is the common factor between social media and the hospitality industry? The answer is pretty obvious: being social and interacting. We go to restaurants, bars and entertainment districts to be with friends. The power of social media marketing comes from connecting people’s need to interact with products and services that companies have to offer.
Effective social media marketing can increase traffic, create brand awareness and customer loyalty. Social media sites like Facebook and Twitter allow you to engage existing customers, introduce specials and new menu items as well as gain feedback.
Marketing your restaurant properly can even turn the slowest night into a blast!
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Here are ways you can make use of social media marketing for restaurants to make Tuesday night the busiest night of the week:
1. “Tuesday only” promos, items, events or contests
Think up a clever promo, menu item, even or contest and post a printable ticket or coupon in your Facebook page. Something like a discount for groups or special dessert for couples could work! Social media marketing for restaurants is all about being social—so think about factors that attract groups. Increase excitement by putting all these offers on your social network.
2. Attractive and active social media profile
You can do this personally or hire a social media marketing manager to monitor your restaurant’s social media branding and social media advertising, but the point is, make your profile as attractive and interactive as possible. Encourage feedback and insight on your service, menu and events by having a direct dialogue with your customers and patrons through exchange of comments and tweets. Customers like the feeling that they are recognized and their voices are heard! With your customers’ permission, you may also post Tuesday event (and more) pictures of them and tag away. Nothing says your restaurant is great than pictures of your patrons having a good time!
3. Brand ambassadors
Having employees that believe in the integrity of your restaurant’s products and services is a great thing. But what’s even greater is having these employees as brand ambassadors to spread the word about your restaurant! Your employees most likely have their own social media accounts and are perfect for your social media marketing campaign. Promoting your events, menu items and specials through their own networks could start a possible viral marketing and increase your customers for Tuesday and all other nights!
Social media marketing for restaurants generates revenue but there is no denying that it takes time and effort. But the use of the internet and social networking sites for marketing is now a fact that restaurants can benefit from. Why not try these tips? After all, these ways are virtually free!
Next, to learn more about how to let customers hunt your restaurant down for your signature offerings instead of you going around chasing them to fill up your empty seats, attend an online seminar
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A huge percentage of budget for business goes towards different forms of advertising. After all, getting your consumers interested and hooked in what you have to offer is the key to being a smashing success in your business of choice.
So what are the five major types of marketing that give results without hurting your pocket?
1. Word of mouth – In marketing jargon, this falls under the category of direct marketing. Of all the different types of marketing, this makes it to number one for being the most cost efficient and effective at the same time.
Word of mouth can come in both oral and written forms. The best part about it is you don’t have to pay people to do it for you. Rants and raves about your business can spread like wildfire in the blogosphere, review sites and much more.
This type of marketing works because consumers tend to believe someone who has authority and reliability or someone who has actually tried your product/service.
Different types of business strategies would suggest keeping yourself abreast with how people react to your business and to make sure that there are more good publicity that goes around to benefit from.
2. Referral Programs – One of the relatively new types of advertising is the referral program. This marketing strategy does not hurt your pocket because its mechanism is to only give rewards to people who bring in a certain number of referrals or revenues.
The tendency is for consumers to make use of their own personal networks to bring in referrals, thus marketing your business well without you having to shell out big time or do the legwork.
3. Social Media Marketing – Social media marketing is indeed one of the recent five major types of marketing that really generates results. Making a page or profile in social networking sites such as Facebook, MySpace, Twitter and much more is simple and free. Putting up ads in these websites can cost you but your ads are sure to be seen by millions of people all over the globe.
4. Event-based marketing – This marketing strategy is more specific in a way that you advertise your business in an event that has majority of your target market. A good example of this is sponsoring an inter-high school cheerleading competition or sporting event in your locale if your target market are teens. Giving away special awards or samples give you publicity as well as a chance for your audience to sample your product and talk about it.
5. Online business listing – There are ample websites that offer free online business listings. This is very useful since consumers need direct to the point information like where to find you and how to contact you. Online business listings give you the chance to advertise and give factual information about your company without having to spend at all.
Next, to learn more on five major types of marketing, sign up to get free invitation to the next coming online seminar.
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