What is the common factor between social media and the hospitality industry? The answer is pretty obvious: being social and interacting. We go to restaurants, bars and entertainment districts to be with friends. The power of social media marketing comes from connecting people’s need to interact with products and services that companies have to offer.
Effective social media marketing can increase traffic, create brand awareness and customer loyalty. Social media sites like Facebook and Twitter allow you to engage existing customers, introduce specials and new menu items as well as gain feedback.
Marketing your restaurant properly can even turn the slowest night into a blast!
Click on the PLAY button to watch the video
Here are ways you can make use of social media marketing for restaurants to make Tuesday night the busiest night of the week:
1. “Tuesday only” promos, items, events or contests
Think up a clever promo, menu item, even or contest and post a printable ticket or coupon in your Facebook page. Something like a discount for groups or special dessert for couples could work! Social media marketing for restaurants is all about being social—so think about factors that attract groups. Increase excitement by putting all these offers on your social network.
2. Attractive and active social media profile
You can do this personally or hire a social media marketing manager to monitor your restaurant’s social media branding and social media advertising, but the point is, make your profile as attractive and interactive as possible. Encourage feedback and insight on your service, menu and events by having a direct dialogue with your customers and patrons through exchange of comments and tweets. Customers like the feeling that they are recognized and their voices are heard! With your customers’ permission, you may also post Tuesday event (and more) pictures of them and tag away. Nothing says your restaurant is great than pictures of your patrons having a good time!
3. Brand ambassadors
Having employees that believe in the integrity of your restaurant’s products and services is a great thing. But what’s even greater is having these employees as brand ambassadors to spread the word about your restaurant! Your employees most likely have their own social media accounts and are perfect for your social media marketing campaign. Promoting your events, menu items and specials through their own networks could start a possible viral marketing and increase your customers for Tuesday and all other nights!
Social media marketing for restaurants generates revenue but there is no denying that it takes time and effort. But the use of the internet and social networking sites for marketing is now a fact that restaurants can benefit from. Why not try these tips? After all, these ways are virtually free!
Next, to learn more about how to let customers hunt your restaurant down for your signature offerings instead of you going around chasing them to fill up your empty seats, attend an online seminar
If you enjoy what you have just read, please “Like” or “Tweet” this.