Feature Posts

New Product Marketing Tools to Speed Up your ROI

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You will benefit so much when you know how to choose and use what you can get from new product marketing tools.  Using the right new tools will increase your business productivity, profitability, and speed up your return of investment.  Here is a primer.

The Need for New Tools
Considering how dynamic the internet is as a huge marketplace, your tools can either become obsolete or stay relevant.  Some tools need updating and upgrading while others become obsolete.  You cannot just run your business profitably without using some of the most effective online sales tools and product marketing tools.  In fact, their procurement and use form part of a marketing business plans.

You will certainly appreciate the need for new tools when you understand how they can benefit your business.  The benefits are great when you are able to choose the tools most appropriate for your needs and requirements. Tools working smarter can double your productivity and profitability in less time resulting to a quick return of your investment.

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What the Tools Can Do
The main benefit of using new product marketing tools is it increases your business efficiency by automating the process.  As a result, you get the work completed in less time and with higher accuracy increasing your productivity.  When you increase your productivity by maximizing the use of your resources such as time, energy, and money, you also increase your profitability.

Since using these tools empower your business to become efficient and therefore save resources, you can pass on the savings to your customers in terms of exciting promo items and products low prices.  In turn, your business will benefit from stronger customer relationship and loyalty.  You will be able to build goodwill among your existing customers, and stimulate the interests of potential customers, both of which can determine how successful your business can be.

How to Benefit from New Tools
First, you should choose tools that are relevant to your product marketing online that could give your business the best customers boost.   For instance, if you are running a business that sells your own products, you can find new tools that will empower you to come up with customized logo products.  Marketing your business with a cool customized logo will increase brand awareness among consumers, and with your other strategies in place, this can lead to more revenues for your business.

Use these new tools to get the most from social media marketing.  You must be aware of how powerful and influential the social media can be to generate leads and boost online conversion.  You can launch viral marketing campaigns and enjoy the benefits of high viral marketing ROI.  The majority of the marketing campaigns that have gone viral prove to help increase online conversion rates.

Launch relevant email marketing campaigns with the right tools.  It is one method where you can enjoy effective online sales.  Email marketing redefine gives a new twist to the time tested and proven internet marketing strategy, where your business gets to benefit from a low cost method to increase your revenues and profits.

If you wish to maximize your gains from new product marketing tools, consider enlisting the  services of  business plans consultant, or consult with marketing licensing experts as they will be able to help you get the most value from your tools in speeding up your ROI.

Online Luxury Real Estate Sales and Marketing Tips You Must Know

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Online luxury real estate sales and marketing is the wave of the future. Of course, this does not mean that there is no more room for traditional marketing techniques but going online greatly expands your reach and makes it easier to find prospects from all over the world that you can convert into buyers. However, it may take some effort to adjust to the new ways of online real estate marketing. Here are some tips that can help make the shift to realtor marketing online easier for you.

The first step in online luxury real estate sales and marketing is to have a well designed website. The first consideration for creating a good elite real estate website is to make sure it is user-friendly. Your leads should have no problem navigating the site and using it to find properties that meet their requirements. Avoid making it a website with flash animation that may cause it to load more slowly. Pictures should be a priority since leads are more [responsive to] listings with lots of photos that allow them to get a good idea of what a property looks like. If possible, you can also include video tours of the property since these will also greatly appeal to potential buyers. And you should have maps that detail the location of the property as well as satellite and street-level views. To make it more useful to your visitors, you can include applications such as a credit score checker and mortgage calculator.

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Once you have a great real estate website, you can start optimizing it to rank high on search engine results pages. Ranking in the top three on results pages virtually assures you that a surfer will click on your link if they find it relevant to their search. One important way you can do this is to focus on one specific keyword per web page, rather than trying to optimize for several keywords. You might also rank higher by choosing a specific keyword, rather than a more general one. For example, instead of  homes for sale, Irving, Texas  you might want to target keywords such as  townhouses, Irving, Texas  or  Irving, Texas, multifamily homes . Make sure to include the keywords in the title, description and sprinkled throughout the content.

Apart from optimizing your website on search engine pages, you can also promote it using offline methods. Add the URL of your website on your business cards. If you have print ads for your company, add the website address at the bottom of the ad where it can be easily spotted.

Finally, one of the most important steps in online luxury real estate sales and marketing is to fill your website with valuable content. Apart from listings, you can also include a blog with practical posts such as buyer s guides and other articles that would be of interest to buyers. Make sure you include the appropriate keywords in the posts which should be used in as natural a fashion as possible. And always refresh your content by regularly adding new posts as often as possible in order to give your leads a reason to make return visits to your site.

Check this out: Deal Done Web

Social Media Marketing for Restaurants – How to Make Tuesday The Busiest Night of The Week!

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What is the common factor between social media and the hospitality industry? The answer is pretty obvious: being social and interacting. We go to restaurants, bars and entertainment districts to be with friends. The power of social media marketing comes from connecting people’s need to interact with products and services that companies have to offer.
Effective social media marketing can increase traffic, create brand awareness and customer loyalty. Social media sites like Facebook and Twitter allow you to engage existing customers, introduce specials and new menu items as well as gain feedback.
Marketing your restaurant properly can even turn the slowest night into a blast!

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Here are ways you can make use of social media marketing for restaurants to make Tuesday night the busiest night of the week:

1. “Tuesday only” promos, items, events or contests
Think up a clever promo, menu item, even or contest and post a printable ticket or coupon in your Facebook page. Something like a discount for groups or special dessert for couples could work! Social media marketing for restaurants is all about being social—so think about factors that attract groups. Increase excitement by putting all these offers on your social network.

2. Attractive and active social media profile
You can do this personally or hire a social media marketing manager to monitor your restaurant’s social media branding and social media advertising, but the point is, make your profile as attractive and interactive as possible. Encourage feedback and insight on your service, menu and events by having a direct dialogue with your customers and patrons through exchange of comments and tweets. Customers like the feeling that they are recognized and their voices are heard! With your customers’ permission, you may also post Tuesday event (and more) pictures of them and tag away. Nothing says your restaurant is great than pictures of your patrons having a good time!

3. Brand ambassadors
Having employees that believe in the integrity of your restaurant’s products and services is a great thing. But what’s even greater is having these employees as brand ambassadors to spread the word about your restaurant! Your employees most likely have their own social media accounts and are perfect for your social media marketing campaign. Promoting your events, menu items and specials through their own networks could start a possible viral marketing and increase your customers for Tuesday and all other nights!

Social media marketing for restaurants generates revenue but there is no denying that it takes time and effort. But the use of the internet and social networking sites for marketing is now a fact that restaurants can benefit from. Why not try these tips? After all, these ways are virtually free!

Next, to learn more about how to let customers hunt your restaurant down for your signature offerings instead of you going around chasing them to fill up your empty seats, attend an online seminar

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What are The Five Major Types of Marketing – that Give Results Without Hurting Your Pocket!

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A huge percentage of budget for business goes towards different forms of advertising. After all, getting your consumers interested and hooked in what you have to offer is the key to being a smashing success in your business of choice.

So what are the five major types of marketing that give results without hurting your pocket?

1.  Word of mouth – In marketing jargon, this falls under the category of direct marketing. Of all the different types of marketing, this makes it to number one for being the most cost efficient and effective at the same time.
Word of mouth can come in both oral and written forms. The best part about it is you don’t have to pay people to do it for you. Rants and raves about your business can spread like wildfire in the blogosphere, review sites and much more.
This type of marketing works because consumers tend to believe someone who has authority and reliability or someone who has actually tried your product/service.
Different types of business strategies would suggest keeping yourself abreast with how people react to your business and to make sure that there are more good publicity that goes around to benefit from.

2. Referral Programs – One of the relatively new types of advertising is the referral program. This marketing strategy does not hurt your pocket because its mechanism is to only give rewards to people who bring in a certain number of referrals or revenues.
The tendency is for consumers to make use of their own personal networks to bring in referrals, thus marketing your business well without you having to shell out big time or do the legwork.

3.  Social Media Marketing – Social media marketing is indeed one of the recent five major types of marketing that really generates results. Making a page or profile in social networking sites such as Facebook, MySpace, Twitter and much more is simple and free. Putting up ads in these websites can cost you but your ads are sure to be seen by millions of people all over the globe.

4. Event-based marketing – This marketing strategy is more specific in a way that you advertise your business in an event that has majority of your target market. A good example of this is sponsoring an inter-high school cheerleading competition or sporting event in your locale if your target market are teens. Giving away special awards or samples give you publicity as well as a chance for your audience to sample your product and talk about it.

5. Online business listing – There are ample websites that offer free online business listings. This is very useful since consumers need direct to the point information like where to find you and how to contact you. Online business listings give you the chance to advertise and give factual information about your company without having to spend at all.

Next, to learn more on five major types of marketing, sign up to get free invitation to the next coming online seminar.

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Marketing Trends for The Future – 4 Effective Methods to Promote your Business

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Businesses nowadays are more competitive than ever before. With the ever-changing needs and wants of the market, it is essential to stay informed to keep the business afloat.

Keeping up with industry analysis reports and learning more about marketing trends for the future ensure that your company will stay one step ahead of the competition. Promoting your business entails careful market research, cost-benefit analysis and strategic planning.
No one wants to spend money on inefficient marketing strategies. And the most recent trends are pointing to the use of technology for marketing success.

Here are 4 effective methods to promote your business:

1. Search Engine Optimization
Creating a website that is search engine friendly makes your business very visible not only to your local market but worldwide. Using search engine optimization takes some level of skill; you may do it yourself of ask your web designer for help. It involves the use of keywords and links in achieving your desired page rank. It might sound a bit technical, but the more you make use of SEO, the more visible you get and that roughly translates to revenues and sales.

2. Social Media
It is an established fact that social media has become a great part of most people’s lives all around the globe. Statistics have shown that businesses have shifted their budget towards social media marketing and other digital initiatives because consumers spend more time online these days than ever before! Today, it is possible for a post in Facebook, YouTube or Twitter to trend and go viral in a matter of hours.
Creating an enticing (yet truthful) page about your business on reliable social networking sites enables you to reach out to more people and spread the word about your company, while also getting a sense of what your market is like through reviews, comments and statistics.

3. Internet as tool for localized marketing and geotargeting
Taking into consideration your target market’s needs and wants and bringing your products/services closer to them is what localized marketing and geotargeting is all about. The future of the internet in the field of marketing can be seen in the boom of local discount websites and review sites. Websites such as Groupon, Yelp and Reviewstream make it easier for consumers to find and learn more about your business. And as an added bonus, you get to learn about your competitors too.

4. Mobile marketing
2012 onward is undeniably the year of mobile marketing internationally. With the recent surge of mobile apps worldwide, marketing your business through mobile advertising and apps like Foursquare is simply a must.

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Corporate Identity Branding – Top 3 Methods Online!

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Corporate identity refers to the specific character that a company is aiming to put across the target market in order to attain certain business objectives. This character or personality may directly convey or subliminally imply the company’s mission, vision and philosophy through corporate identity branding.

The corporate identity branding simply means appealing to the target market’s senses for them to feel a sense of ownership of the product or company and connection to the philosophy it embodies. It is often viewed as having three major components:

•    Corporate design (logos, taglines, corporate colors, etc)
•    Corporate communication (information, advertising, public relations)
•    Corporate values (internal values and norms)

These components also apply to corporate identity branding using the worldwide web. Since the internet is more visual and auditory than tactile, maximizing the corporate design and corporate communication are the top priorities in effective corporate identity branding.

The top three methods to establish a strong corporate identity online are:

1.    Brand definition – Having a clear mission and vision statement is the first step in planning how a company is to be portrayed. Choosing a specific target market, identifying their needs and wants comes in second. Combining these two answers the question “What is the company all about?”.

2.    Logos, taglines or advertising slogans – Company logos usually come with taglines or advertising slogans to capture the attention and curiosity of the audience.  The most effective logos are the simplest ones, just enough to strike attention and be retained in the memory. Usual logo designs do not have abstract patterns and mix of complicated colors. Common sense would dictate that for any branding to be effective, they need not be confusing. In the same way, taglines are typically short and catchy, for easy retention. Consistency in color schemes and fonts also play an important part in making the audience remember better.

3.    Brand management and online brand marketing – Corporations make use of a myriad of cost-efficient online marketing strategies available today. These include search engine optimization, social media marketing, keyword research and much more. The goal is to build visibility while establishing reliability and good reputation in the online community. A company website which states the abovementioned inclusions in brand definition, has logos and taglines together with necessary contact information and welcomes client feedback is a good springboard for online brand marketing. Careful planning on how to utilize the search engines and social media to the advantage of the company creates more visibility and possibly drives traffic to the company’s website and generate revenues as well.

Corporate identity branding takes ample planning, consistent execution and follow through to make sure that the company’s set business goals are achieved and the target market is satisfied with the delivery goods and services.

Now you know the importance of  identity and branding for your business, to brand your business effectively, learn the 5 Ways to Turbocharge Your Branding by signing up to get our free invitation to the next online seminar!

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